For the holiday season, Godiva tasked us with creating a 12-day content series, where each day highlights a simple, meaningful way to share the "Love, Godiva" spirit. To add a touch of luxury and create a cohesive look for the 12 Days of Godiva, we created a hand-lettered seal.

We were efficient in our workflow, utilizing previously shot Godiva work, influencer content, as well as shots that were captured in our in-house content studio.

Day 6 was my personal favorite, where I crafted a holiday card with the campaign tagline. Using my background as a lettering creator, I was able to make a truly unique video with the luxury that Godiva expects. It feels native in the ever-evolving social feed, and was also a great way to get product in there naturally.