The 2024 eclipse wasn’t fully visible in NYC, so Snapple Elements Sun brought it to the city in the most ridiculously flavorful way. By opening the Snapple Solar Speakeasy pop-up, the only place New Yorkers could experience the full eclipse while being the first to try new Snapple Elements Sun.

From the exterior our speakeasy replicated the Snapple mmmMarket but once inside guests were greeted to a themed lounge complete with custom wallpaper and our exclusive eclipse viewing room.

Our celebrity host Nicola Peltz Beckham also spoke to media about her love of Snapple and how it endeared her to her famous in-laws. The event garnered 1.8 billion impressions across 35 social posts and 135 placements, including Women’s Wear Daily.